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Strategic advertising management /
by Percy, Larry.
Publication:
Oxford : Oxford University Press, 2009
. xviii, 424 p. :
25 cm.
Date:2009
Availability:
Copies available:
AUM Main Library
(2),
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Marketing communications : , interactivity, communities and content /
by Fill, Chris.
Publication:
Harlow, England : Prentice Hall/Financial Times, 2009
. xxxvii, 558 p. :
27 cm.
Date:2009
Availability:
Copies available:
AUM Main Library
(2),
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Advertising and promotion : , an integrated marketing communications perspective /
by Belch, George E.
Publication:
New York : McGraw-Hill/Irwin, 2012
. xxxv, 769 p. :
29 cm.
Date:2012
Availability:
Copies available:
AUM Main Library
(2),
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